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Auto tech startups try to break through Brazil’s EV market

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The Covid pandemic led to global disruption to the manufacturing sector and is still causing turmoil in the flow of inputs and components to the West from Asia, leading to a surge in terms such as deglobalization, vertical integration, and self-sufficiency.

One example of these struggles can be found in Brazil’s electric vehicle industry, particularly with regard to motorcycles. Honda commands a market share of over 70 percent for motorcycles in Brazil and has been introducing its concept of electric bikes in recent years. Now, it will officially launch its first electric unit later this year, but only in Asia.

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