Over the last few years, Brazilian television and football stadiums have been flooded with a new sort of ad: for gambling. Sports betting websites currently sponsor all 20 teams in Brazil’s top division. Seven clubs sport the name of a betting platform on their jerseys.
Moreover, two major betting platforms will air ads on Brazilian TV during the upcoming football World Cup in Qatar. Always a massive event, Brazilians draw the tournament’s largest TV ratings worldwide. During a match, over 80 percent of Brazilian television viewers tune into Globo, the country’s main broadcaster, which has exclusive free-to-air rights.
Pixbet reportedly…