The final presidential debate before the first round of the 2022 election gave Globo, Brazil’s leading television network, the highest ratings in four electoral cycles – reaching an average of over 17 million simultaneous viewers. It was no small feat, especially considering that the program was broadcast between 10:30 pm and 2 am on a Thursday night.
And while many viewers didn’t hang around for the entirety of the show, snippets of the debate – carefully edited by campaigns either to boost their candidates or hurt an adversary – flooded social media.
An exclusive survey by the media monitoring company…