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Political discussions migrated from social media to messaging apps

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Brazil is the fifth country in the world in terms of total social media users and third in total hours connected per person. Daily, 159 million personal profiles access social network platforms for an average of 3.42 hours. It is expected that in just five years, almost 90 percent of the Brazilian population will be on social media, per Statista.

The power of social networks became especially clear in the 2018 elections, as Jair Bolsonaro — a backbencher with negligible television and radio airtime for political ads — leapfrogged the opposition to win the presidential race.

A study published on Monday…

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