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Presidential campaigns reposition themselves in the runoff

With a difference of just over 6 million votes between them in the elections’s first round and polls suggesting the gap may be narrowing — the campaigns of Luiz Inácio Lula da Silva and Jair Bolsonaro have both noticeable shifts in tone ahead of the October 30 presidential runoff.

The Brazilian Report The speeches and electoral ads put out by both candidates since the first-round vote, finding similarities and significant differences. Unsurprisingly, both campaigns focus heavily on the terms “Brazil” and “people,” common in speeches seeking to appeal to feelings of collectivity and unity.

However, what has…

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