When it comes to promoting your business, one of the most crucial things you can do is be where your target audience is. Email communication is booming, and nearly all customers who shop online make use of this medium. 91% of customers surveyed said that they checked their email at least once every day. In point of fact, it is not at all unusual for customers to check their email dozens of times on a daily basis. It’s a terrific way to bring more traffic to your website, and it’s a very successful tool for nurturing leads all the way through the purchase cycle: Use email marketing to advertise your content as well as your products and services.
When it comes to marketing, what are the benefits of email marketing? Should they (or should they not) be using email marketing if your firm or business isn’t already doing so? Email is routinely rated as one of, if not the marketing medium that consistently gives the best ROI, thus the answer is probably yes. This is due to the fact that email is so widely used.
Think about these facts about email marketing
- 66% of those who received promotional emails made at least one purchase as a direct result of reading those emails in the past year.
- 7 out of 10 respondents report that they have used a coupon or discount that they received in an email marketing campaign within the past week.
- The average return on investment from email marketing is $44.25 for every dollar spent on marketing.
- Emails sent by companies are opened by 82% of customers.
- The amount spent on email marketing has increased by 10% year over year.
Examples of Email marketing
It is very important to make your email interesting so that people will take the time to open it. Take a look at some examples of email marketing to get ideas and see how they fit with the benefits we listed below:
- Zomato’s Cheat Sheet Promotional Email
- Starbucks Discount Offer Email
- Dote’s Cart Abandonment Email
Email marketing is still preferred by over 40% of marketers despite its proven effectiveness (70% of youngsters trust firms that communicate with them via email).
Using email marketing as a marketing tool has many advantages
1.A low cost solution with a high return on investment
Email marketing’s obvious benefit is its cheaper cost when compared to more traditional avenues of advertising. Costs associated with traditional forms of advertising, such as billboards, magazines, and television channels, are eliminated. Investing in email marketing automation, tracking, and analysis tools may be a wise move for businesses in this industry. Though there may be some fees associated with sending thousands of emails at once, these are much less than what you would pay for traditional forms of advertising.
2.Build a stronger sense of loyalty, trust, and relationships
Email marketing is a great way to build one-on-one relationships with customers and potential customers. By sending well-written, interesting newsletters and emails, your readers will get to know, like, and trust you and your business. And customers buy from companies they trust.
3.Increase brand awareness and stay at the top of your customers’ minds
Customers’ awareness of your business, products, and services is increased every time you send them an email. This helps to maintain the name of your firm at the forefront of customers’ minds when it comes time to make a purchase.
4. Segmentation
Through the use of email marketing, lists of each market segment that may be built based on demographics, interests, previous behaviour, and other factors, giving you the ability to construct a marketing message that appeals specifically to each target audience. This is a very successful marketing strategy that helps your marketing message firmly resonate with each section of your target audience.
5.Easy to Use
It is not too difficult to set up an email marketing campaign. You may upload information about your subscribers, segment your lists, use email templates and fill in your content, and send regular emails to subscribers if you use one of the many email marketing resources and software businesses that are available online. Both Constant Contact and Mail Chimp are at the top of our list when it comes to email marketing service providers. Instead of using a template that has already been developed, it may be more effective for your company to have an email template that is specifically built for your company and matches the brand that your firm has established.
6.Collecting responses to feedback and conducting surveys.
If you want customers to continue to interact with, engage with, and purchase from your business, it is incredibly valuable to keep an eye on the customer experience at all times.
You can accomplish this with the help of email marketing. Email marketing campaigns can be used, for instance, to send out satisfaction surveys to customers in order to get feedback from those customers.
In point of fact, this is one of the most effective approaches to determining your Net Promoter Score (NPS). Using this number, you may determine the percentage of consumers who are brand advocates as well as the percentage of customers who are brand detractors. Using this information, you may devise tactics to improve the experience that your customers have when they shop with you.
7.Reaching the proper individuals at the proper time.
Reaching the right customers at the right time is necessary for a successful marketing strategy. Yes, I am emphasising this topic because it is so crucial. Because individuals constantly check their email, it is much easier to reach them with email marketing. It may be accessed at any time and on various devices, hence increasing the success of any marketing campaign.
8.Creating campaigns that are cost-effective.
Additionally, email marketing campaigns are quick to produce. If necessary, you can create an email in a single day, which is significantly less expensive than the time required to create a direct or print campaign. Since businesses are always constrained by time and money, email marketing campaigns can be more effective while also producing income and leads.
9.Offering a forum for self-promotion.
You’ll always have an opportunity to promote yourself with email marketing campaigns, especially since customers opted-in. You have the option of sending emails about new products, features and benefits, or new content. This self-promotion is neither unwanted nor disruptive because customers want to hear from you.
One of the best ways to reach your audience is through email marketing. It can also make sales and leads better. Let’s just say that email marketing isn’t dead, since this is still where people want to get information.
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